Objectives
The primary goal of this landing page is to effectively showcase BEASTGRIP products designed for the iPhone 15 Pro Series and iPhone 16 Pro Series. With both product versions launching simultaneously, the landing page is designed to ensure a seamless and intuitive customer experience. It will clearly differentiate between the two iPhone models while maintaining a cohesive design that aligns with the brand's identity. This approach will help users easily navigate the available options, understand the unique features of each product, and make informed purchasing decisions.
Role
Design Lead, User Research, Visual Design, Prototyping & Testing, Content Creation
Highlights
Responsive web design, Landing page and Email Marketing.
Challenges
The previous BEASTGRIP x SanDisk landing page, focused on the iPhone 15 Pro series, needed a significant update. Not only was it necessary to incorporate the new iPhone 16 Pro series, but the existing layout and user flow were overwhelming. Additionally, the bundle promotion lacked clarity, making it difficult for users to fully understand the offer.
Ideation
To address key challenges, I explored multiple design alternatives to streamline the user flow and enhance the overall simplicity of the landing page. Additionally, I aimed to create a clear distinction between the iPhone 16 and iPhone 15 series. To achieve this, I incorporated unique color schemes and lifestyle imagery, effectively highlighting the differences and elevating the user experience.
Solution
I redesigned the landing page to feature both the iPhone 15 Pro and iPhone 16 Pro series, while organizing the layout and simplifying the user flow to enhance usability. By clarifying the promotion and aligning the page with BEASTGRIP’s brand identity, I created a more intuitive experience that allows users to easily comprehend the offers and make confident purchasing decisions.
